Your company logo is a reflection of your business. Your logo is the face of your brand and the very first impression. So, take time to design it carefully. Graphic design is an important part of logo design, but that’s not all you need. You want to work with someone that will take time to understand your brand and the message your want to convey.
A logo should be balanced so it can be quickly and easily understood. It needs to be appealing to everyone, not just art students. An expert logo designer will know how to create this balance as well as select colors, fonts and image sizes that work on various media such as print and websites.