As part of your company’s presence, don’t underestimate the importance of having your brand on that little rectangular card that you can hand to someone. Go horizontal or go vertical! Heavy card stock? Shiny raised print? Lots of options to consider. Regardless, business cards are a tangible reminder of the important meeting you had earlier in the week with that potential client. With your company logo and the right concise pieces of information on a business card you can effectively remind the recipient who you are and what your business is all about.